Tips for Selling Art Online
- December 7, 2018
We are often asked by artists how we built up our online presence, so we decided to write a blog with some pointers and tips for selling art online to help all those budding artists to get established on the web. Whether you happen to make personalised canvases or statues, as the world advances, more sophisticated ways to market and sell your work are also emerging. Gone are the days that you had to be in a physical shop to create visibility as you can now do it online. Not only is this beneficial as it enables you to extend your reach, but it also means that you can get your products across to people no matter where in the world they are. If you’re a creative person who wants to sell their art online, here are a few tips that could help you do so.
Take Good Images
When trying to sell your art online, you should take the presentation of it very seriously. This is the first impression that people will have of your work, so make it worth stopping and staring at. Budget so that you can buy a high-resolution camera that takes professional pictures.
However, if you can’t afford a new camera, you can take pictures with an iPhone. To get great shots, think about the angle that you want to shoot from. It’s possible to get a professional picture without flash as well as shoot a simple but bold photo that will capture the essence of your art.
Create a Website
Once you’ve been able to take good images of your product, you need somewhere to put them. One of the most common locations they’re likely to go to is your website. If you don’t already have one, consider suitable e-commerce platforms as a way of getting better results. This should help you focus less on the little details and more on a strategy that will help you sell more art.
Although not everyone is an active user on social media, learning how to navigate your way around could help you sell your pieces a lot quicker. Know that 35% of Australia’s population uses social network sites at least 5 times a day or more.
Think about who your brand is and what you represent and use that to inform the kind of content you put out. Social media is a great way to build yourself and establish your voice. By doing so, you’ll be able to build a community of followers who believe in you and hopefully, are ready to patronise your services and products.
Knowing how to use social media will also be useful when you decide to branch into social media marketing which helps with brand awareness, sales and anything else you put on the agenda. Also, you aren’t alone as apparently, a record number of SMEs are now using social media.
Be Creative with Marketing
No matter how good your work is, it’s seldom that people magically see it. This is where marketing comes into play as you need to push your work out there for people to see it. To market your art, think about what common problem it’s solving and build your marketing efforts around that solution. When devising a marketing strategy, start out by identifying customers and then reaching out to them through mail campaigns and social networks.